Aqua

Summary

It is the solvent the water phase is built on. Pigments, salts and humectants are dissolved or dispersed in it before the formula is emulsified. It appears in 79 products in our range.

About

Water, listed by its INCI name Aqua. It is the most common cosmetic ingredient there is.

In the Formula

It is the solvent the water phase is built on. Pigments, salts and humectants are dissolved or dispersed in it before the formula is emulsified.

The Evidence

It is a listed cosmetic ingredient with an established function in the EU CosIng inventory. We hold no finished product study on it and do not imply one. We cite what the ingredient is assessed for, not what a finished product was claimed to do.

Honest Limits

Water is the base a formula is built on. Its position high in an ingredient list reflects how much of the formula it makes up, not how active it is.

Where we use it

• Liquid Blush Cherry Dewy Tint Buildable Glow For Daily Makeup Lovers
• Liquid Blush Dewy Cloud Finish Buildable Tint For All Skin Tones Glow
• Liquid Blush Dewy By Cuties Blendable Buildable Shades For All Tones
• Liquid Blush Dew Peach Buildable Dewy Tint For Everyday Makeup Lovers
• Liquid Blush Pinch Buildable Dewy Tint For All Skin Tones Mixable Glow
• Full Coverage Bella Concealer Brightening Formula For All Tones
• Full Coverage Concealing Cream Brightening Corrector All Skin Tones
• Full Coverage Comma Concealing Cream For All Skin Tones

And 71 more.