Lip Liner

Juliet Automatic Lip Liner

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The formula

A retractable, no-sharpen lip liner that glides on rich, precise color and holds a defined lip line through a long day. A silicone glide system of cyclopentasiloxane, structured by polyethylene, synthetic wax and candelilla, lays the color down smoothly and sets it for long, even wear, while shea butter softens the feel of the formula against the lips.1 The twist-up tip needs no sharpening and draws a clean, buildable line.

Juliet is a soft rosy beige.

Finish: natural · Coverage: buildable · Long-wearing
Paraben-free. Cruelty-free. Made in North America.

1 Softness describes the feel of the shea butter emollient, not a measured hydration claim about this finished product.

The science

  • Volatile silicone carrier confirmed safe

    Cyclopentasiloxane confirmed safe as used in cosmetic formulations in a CIR safety assessment of cyclic silicones, with no sensitization, genotoxicity, or reproductive toxicity findings in the available human and animal safety dataset at all evaluated cosmetic use concentrations.1

  • Plant wax structural integrity validated

    Candelilla Wax confirmed safe in a CIR safety assessment of plant-derived waxes covering all evaluated cosmetic product categories, with no sensitization or irritation findings at any reported use concentration in leave-on and rinse-off applications.2

  • Emollient and barrier properties documented

    Shea Butter's emollient, skin barrier-supporting, and anti-inflammatory properties confirmed in peer-reviewed literature based on its fatty acid and phytosterol composition, supporting its active conditioning role in leave-on lip-area formulas.3

1Burnett CL et al. International Journal of Toxicology, 2018. DOI: 10.1177/1091581818808692

2Fiume Z et al. International Journal of Toxicology, 2015. DOI: 10.1177/1091581815584948

3Lin TK et al. International Journal of Molecular Sciences, 2017. DOI: 10.3390/ijms19010070

4FDA 21 CFR 73.1496; 73.2575; 73.2162; 73.2087; 73.2775; 74.2306; 74.2307; 74.2327; 74.2328; 74.2082; 74.2705; 74.2110; 73.2250.

What is this lip liner like to wear?

A retractable, no-sharpen lip liner that glides on rich, precise color and holds a defined lip line through a long day.

What color is Juliet?

Juliet is a soft rosy beige. Finish: natural. Coverage: buildable.

What can I wear with this lip liner?

Fill with your lipstick for colour that stays inside the line. Finish with a gloss for shine over the definition.

What does cyclopentasiloxane do in this lip liner?

Cyclopentasiloxane is a volatile cyclic silicone that functions as the primary application carrier in this retractable liner formula, delivering color to the lip line with a silky, low-friction glide that distinguishes this formula from traditional wax-pencil liners. It evaporates rapidly after application, leaving the pigment and conditioning ingredients on the lip line without residual heaviness or drag.


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